The Punjab Agricultural University (PAU) has inked a pact with M.R. Enterprises, Karnataka, for the commercialization of sugarcane juice bottling technology. Dr N.S. Bains, Director of Research, PAU, and Mr C. Bettegowda, Managing Director, M.R. Enterprises, Mandya signed the Memorandum of Agreement on behalf of their respective organizations. According to the memorandum, the university offers non-exclusive rights to the above mentioned company for bottling of sugarcane juice by PAU within India. Dr Bains congratulated Dr (Mrs) Poonam Aggarwal Sachdev, Head, and Enigineer Karanvir Gill, Teaching Associate, Department of Food Science and Technology for developing the technology for shelf stable, preservative free, ready to serve bottled sugar cane juice. Dr. S.S. Chahal, Adjunct Professor, Technology Marketing and IPR Cell informed that PAU has signed 3 MoAs for Sugarcane Juice Bottling Technology with various companies across the Nation. Dr. Chahal added that PAU has signed 203 MoAs and commercialized 47 technologies including hybrid lines of mustard, chilli, brinjal and varieties, bio-fertilizers, leaf colour chart, water testing kit, products, apple cider, and other technologies. Giving details about the technology, Dr Poonam Sachdev, Head, Department of Food Science and Technology revealed that the sugarcane juice is thermally processed to kill microorganisms and increase shelf life, thereby offering a completely healthy and hygienic product in comparison to that sold by the roadside vendors.